Hand Addressed Mail Gets Opened & Read
Can you remember the last time you went to the mailbox and pulled out a hand addressed letter? It’s exciting, isn’t it?
As you sorted the mail, you probably threw all of the other mail aside and opened the hand addressed letter first. Didn’t you?
In this age of digital media, real hand addressed mail has become very rare and is totally unexpected.
Regardless of your industry, handwritten mailings are the most effective way to capture the attention of your audience and have been proven to increase direct mail response rates by 300% or more.
Savvy marketers are using real handwriting, or our specialized P4 process, to personalize and address mailings, announcements, newsletters, fund raising requests, promotions and follow-ups to their current and prospective clients.
It’s a proven fact, that just by adding a human element of hand addressing, that is absent from most direct mail campaigns today, you can improve your direct mail ROI.
When developing cool direct mail campaigns…hand addressing the outside of the envelope using the recipients first and last name helps to bypass the gatekeepers, when mailing to executives.
Contact SMS, to learn more about hand addressing for First Class mail and our specialized P4 process for creative direct mail campaigns.
