Category Archives: best newspaper headlines
The Best Newspaper Headlines
If this doesn’t help you find the words, we can! Continue reading
Coming to Our Senses.
Last time I checked, there were still 5 senses. Sight, sound, touch, smell and taste.
It’s so simplistic and appealing. Continue reading
Gary Halbert’s Legacy
There are those times in life when you have an amazing night to remember. Last night was one of those nights! I was honored to be a guest at the B3 Marketing Groups dinner meeting. The evening was filled with so much passionate marketing power. It brought back so many memories of the good old days, in the direct mail business, and the cool marketing pioneers that I was able to learn from and rub elbows with. I am truly blessed! Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Writing a Newspaper Headline
In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading
