Category Archives: copywriters
National Copyright System
How do I protect my sighting of Elvis? Continue reading
Filed under Copyright, copywriters, Direct Mail Marketing
The Best Newspaper Headlines
If this doesn’t help you find the words, we can! Continue reading
Coming to Our Senses.
Last time I checked, there were still 5 senses. Sight, sound, touch, smell and taste.
It’s so simplistic and appealing. Continue reading
The stories of our lives.
Because we used to have leaves
and on damp days
our muscles feel a tug,
painful now, from when roots
pulled us into the ground
Continue reading
Filed under Cool Direct Mail Ideas, copywriters, Direct Mail Marketing, poetry, writers
Snail Mail…the lost art of Pen Pals.
When was the last time I received a handwritten (or typed) personal letter? I know I’ve received a few greeting cards, over the last year, mostly around the holidays and an occasional signed (handwritten note a bonus) birthday card. It’s really a special treat when that happens! Continue reading
Exposed Online.
Social media will undoubtedly be a part of…let’s just say…the rest of our lives. Unless, we learn how to mind meld.
Stumbled upon some sage advice online…conversing on the internet is no different than being involved in a relaxed cocktail party conversation. One drink minimum:) to keep it real. Continue reading
Filed under business, copywriters, Direct Mail Marketing, ghostwriters, Mail, marketing, social media, writers
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
The Power of Words
The evolution of social communication is becoming awkward for some of us. We’re scrambling to be seen using a myriad of different online & offline marketing options. Continue reading
