Category Archives: Hand Addressing Direct Mail
A Reminder …
We mail … it’s what we do! Continue reading
Glazer-Kennedy Insider’s Circle Chicago and Northwest Suburbs
GKIC Chicago & Northwest Suburbs is a group of business owners, sales and marketing professionals, entrepreneurs, and professional practice owners interested in learning more about the direct marketing strategies and techniques taught by marketing gurus Dan Kennedy, Bill Glazer and Steve Sipress. Continue reading
The Mailing List
Keeping a mailing list updated is one of the major challenges that companies face. Unfortunately, mailing lists spoil over time. In fact, we have many clients that have jumped from one mailing list broker to another, looking for that golden … Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Stuffing the Envelope
If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading
Hand Addressed Mail Making a Comeback!
Research shows that hand addressed direct mail marketing creates higher open rates, communicates a “personal touch” and stands out from other direct mail pieces resulting in a higher direct mail marketing return on investment. Continue reading
Greetings and Salutations
Developing new and innovative ways to communicate and expose potential clients in today’s cyber-age to your products and services through successful personalized direct mail marketing plan. Continue reading
US Postal Service Approved Specialized P4 Process
“Specialized Mailing Services” has been processing newspaper and magazine tear sheets with hand written personalized sticky notes for over 20 years. One day, a client called and asked if there was any way we could mail a tear sheet with a personalized note using a bulk stamp. Continue reading
Becoming an Expert in Your Field
Establishing Specialized Mailing Services as a direct mail marketing leader is a strategic daily practice. We work very hard to continue to share our direct mail marketing knowledge, social media experiences and success stories. Our remarkable staff works diligently to help the many inquiries regarding this various subjects. We look forward to hearing from you! Continue reading
