Category Archives: Response Marketing
Tips for Frequent Mailers & Small Businesses
This guide, provided by the USPS will help explain your options for mailing and help you choose the services that are best for you. Continue reading
Connecting the dots.
Either we’re getting used to the negativity of the last couple of years, or we’ve just thrown our arms up to keep movin’ on. Doesn’t seem to matter which way you’re headed, the sun still came up this morning. So, … Continue reading
Gotta love Sticky Notes
post it notes Continue reading
Mailing Lists II
The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading
The Mailing List
Keeping a mailing list updated is one of the major challenges that companies face. Unfortunately, mailing lists spoil over time. In fact, we have many clients that have jumped from one mailing list broker to another, looking for that golden … Continue reading
Apple announces iPad tablet computer — ‘far better at some key tasks’ | Technology | Los Angeles Times
Apple announces iPad tablet computer — ‘far better at some key tasks’ | Technology | Los Angeles Times.
Filed under Response Marketing, social media
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Stuffing the Envelope
If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading

