Category Archives: Response Marketing

Tips for Frequent Mailers & Small Businesses

This guide, provided by the USPS will help explain your options for mailing and help you choose the services that are best for you. Continue reading

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Filed under Direct Mail, Direct Mail Marketing, Direct Mail Marketing, Postage Rates, Priority Mail, Response Marketing, USPS

Connecting the dots.

Either we’re getting used to the negativity of the last couple of years, or we’ve just thrown our arms up to keep movin’ on.  Doesn’t seem to matter which way you’re headed, the sun still came up this morning. So, … Continue reading

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Filed under business, Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, marketing, Response Marketing, social media, Specialized P4 Process, work, writers

What Do You Do and Why Should We Work With You?

Building social media into the marketing mix can be quite a challenge for many business owners. How in the world can a mover and shaker find the time to continually string words together that are engaging, powerful and politically correct, everyday? Continue reading

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Filed under business, Cool Direct Mail Ideas, copywriters, ghostwriters, marketing, Response Marketing, social media, writers

Gotta love Sticky Notes

post it notes Continue reading

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Filed under business, Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, Response Marketing, USPS

Mailing Lists II

The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, j letter, Mail, marketing, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter

The Mailing List

Keeping a mailing list updated is one of the major challenges that companies face. Unfortunately, mailing lists spoil over time. In fact, we have many clients that have jumped from one mailing list broker to another, looking for that golden … Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, Hand Addressing Direct Mail, j letter, Mail, marketing, newspaper tear sheets, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter

Apple announces iPad tablet computer — ‘far better at some key tasks’ | Technology | Los Angeles Times

Apple announces iPad tablet computer — ‘far better at some key tasks’ | Technology | Los Angeles Times.

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Filed under Response Marketing, social media

What is a J Letter?

Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading

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Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers

Dismissing Direct Mail Proves to Be Costly Mistake

As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading

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Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, Mail, newspaper tear sheets, Postage Rates, Response Marketing, social media, Specialized P4 Process, Tear Sheets, writers

Stuffing the Envelope

If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, Mail, Response Marketing, Specialized P4 Process, Tear Sheets, writers