Category Archives: Tear Sheets
Glazer-Kennedy Insider’s Circle Chicago and Northwest Suburbs
GKIC Chicago & Northwest Suburbs is a group of business owners, sales and marketing professionals, entrepreneurs, and professional practice owners interested in learning more about the direct marketing strategies and techniques taught by marketing gurus Dan Kennedy, Bill Glazer and Steve Sipress. Continue reading
Mailing Lists II
The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading
The Mailing List
Keeping a mailing list updated is one of the major challenges that companies face. Unfortunately, mailing lists spoil over time. In fact, we have many clients that have jumped from one mailing list broker to another, looking for that golden … Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Stuffing the Envelope
If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading
Greetings and Salutations
Developing new and innovative ways to communicate and expose potential clients in today’s cyber-age to your products and services through successful personalized direct mail marketing plan. Continue reading
Blending of Social Media and Direct Mail Drive Sales
Specialized Mailing Services, Inc. would welcome the opportunity to collaborate to create innovative and creative direct marketing campaigns blending direct mail and online marketing strategies together. Continue reading
Writing a Newspaper Headline
In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading
Getting Your Customer’s To Say “Yes”
Direct mail is still one of the most cost-effective marketing tools you can use to communicate with your target audience and inspire new customers to inquire about your business. The biggest advantage of direct mail is its ability to make it personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment. Continue reading
