Tag Archives: advertising

Coming to Our Senses.

Last time I checked, there were still 5 senses. Sight, sound, touch, smell and taste.
It’s so simplistic and appealing. Continue reading

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Filed under best newspaper headlines, business, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing

The art of blending.

Today, companies are employing direct mail marketing to fill a variety of brand-driven roles. Continue reading

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Filed under Direct Mail Marketing

Top 20 Most Popular eBusiness Websites

Guess we’re going to have to expand our horizons and venture out beyond Mashable and StumbleUpon. Continue reading

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Filed under business, Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, web site

Selling Ice To Eskimos.

Specialized Mailing Services consortium of graphic designers, creative folk and copy writers will provide simple and effective solutions to your direct mail and online marketing campaigns. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Mail

Writing a Newspaper Headline

In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading

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Filed under best newspaper headlines, Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Mail, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets

Getting Your Customer’s To Say “Yes”

Direct mail is still one of the most cost-effective marketing tools you can use to communicate with your target audience and inspire new customers to inquire about your business. The biggest advantage of direct mail is its ability to make it personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Mail, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets