Tag Archives: direct response marketing
Gary Halbert’s Legacy
There are those times in life when you have an amazing night to remember. Last night was one of those nights! I was honored to be a guest at the B3 Marketing Groups dinner meeting. The evening was filled with so much passionate marketing power. It brought back so many memories of the good old days, in the direct mail business, and the cool marketing pioneers that I was able to learn from and rub elbows with. I am truly blessed! Continue reading
Mailing Lists II
The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Greetings and Salutations
Developing new and innovative ways to communicate and expose potential clients in today’s cyber-age to your products and services through successful personalized direct mail marketing plan. Continue reading
Selling Ice To Eskimos.
Specialized Mailing Services consortium of graphic designers, creative folk and copy writers will provide simple and effective solutions to your direct mail and online marketing campaigns. Continue reading
Writing a Newspaper Headline
In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading
Ivanka Trump and Newspaper Tear Sheets
Newspaper Tear Sheets and Magazine Tear Sheets are the perfect way to approach prospective and current customers, by sharing what is going on with your business and how they can benefit from it. What a great direct mail marketing idea to add to your marketing strategy. Continue reading
What is your competition thinking?
Specialized Mailing Services, Inc. can consult with you to work through the myriad of successful direct mail campaigns that are available. Continue reading
Filed under Direct Mail, Direct Mail Marketing, Mail, Response Marketing, Tear Sheets
Direct Mail and The Benefits Of Hand Addressing
Using hand addressing for direct mail creates higher opening rates, communicates a “personal touch”, stands out from other mail, and creates higher opening rates ultimately resulting in a higher ROI. Continue reading
Filed under Direct Mail, Direct Mail Marketing, Mail, Response Marketing, Tear Sheets
