Tag Archives: directmail
Top 20 Most Popular eBusiness Websites
Guess we’re going to have to expand our horizons and venture out beyond Mashable and StumbleUpon. Continue reading
Gary Halbert’s Legacy
There are those times in life when you have an amazing night to remember. Last night was one of those nights! I was honored to be a guest at the B3 Marketing Groups dinner meeting. The evening was filled with so much passionate marketing power. It brought back so many memories of the good old days, in the direct mail business, and the cool marketing pioneers that I was able to learn from and rub elbows with. I am truly blessed! Continue reading
Patience is still a virtue!
There are trusted channels that can still calm your mind and help you carve a path to marketing consistency and success. Continue reading
Filed under Cool Direct Mail Ideas, Direct Mail Marketing, work, writers
15 minutes
The advice to set a timer, with a bell, for 15 minutes is genius. Those little bursts of manageable productivity help me accomplish tasks (personal/work) that may otherwise keep their place on the back burner. Continue reading
Filed under business, Direct Mail, Direct Mail Marketing, Time, work
Postal vs Social
With so many statistics flying around the internet, in regards to direct mail vs email, we found an interesting article on the mail options businesses should consider…. Continue reading
Glazer-Kennedy Insider’s Circle Chicago and Northwest Suburbs
GKIC Chicago & Northwest Suburbs is a group of business owners, sales and marketing professionals, entrepreneurs, and professional practice owners interested in learning more about the direct marketing strategies and techniques taught by marketing gurus Dan Kennedy, Bill Glazer and Steve Sipress. Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Stuffing the Envelope
If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading
Hand Addressed Mail Making a Comeback!
Research shows that hand addressed direct mail marketing creates higher open rates, communicates a “personal touch” and stands out from other direct mail pieces resulting in a higher direct mail marketing return on investment. Continue reading
