Tag Archives: First Class Stamps
USPS Priority Mail Flat Rate vs Retail Mail Prices
The beauty of the USPS Priority Mail Flat Rate service is that you can send mail packages for one price, regardless of weight or distance of the piece. Continue reading
Filed under Direct Mail, Direct Mail Marketing, USPS
Gary Halbert’s Legacy
There are those times in life when you have an amazing night to remember. Last night was one of those nights! I was honored to be a guest at the B3 Marketing Groups dinner meeting. The evening was filled with so much passionate marketing power. It brought back so many memories of the good old days, in the direct mail business, and the cool marketing pioneers that I was able to learn from and rub elbows with. I am truly blessed! Continue reading
Postal vs Social
With so many statistics flying around the internet, in regards to direct mail vs email, we found an interesting article on the mail options businesses should consider…. Continue reading
Mailing Lists II
The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Selling Ice To Eskimos.
Specialized Mailing Services consortium of graphic designers, creative folk and copy writers will provide simple and effective solutions to your direct mail and online marketing campaigns. Continue reading
Writing a Newspaper Headline
In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading
Getting Your Customer’s To Say “Yes”
Direct mail is still one of the most cost-effective marketing tools you can use to communicate with your target audience and inspire new customers to inquire about your business. The biggest advantage of direct mail is its ability to make it personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment. Continue reading
Specialized Mailing Services, Inc. and Gary Halbert
Now newspaper tear sheets, along with the hand written sticky notes, hand addressing, smaller colored envelopes that require “special” folds and even multiple stamps to comprise the first class postage, are making their way into the recipients hand and promptly getting opened… no “circular files” here! Continue reading
