Tag Archives: Gary Halbert

How to Win Friends and Influence People – Dale Carnegie

Dale Carnegie’s book, “How to Win Friends and Influence People” was published in 1936, and is still one of the most influential business books of the twentieth century.

Dale Carnegie (1888-1955), was a pioneer in public speaking and personality development. Dale became famous by teaching others how to become more successful. Continue reading

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Filed under business, dale carnegie

Gary Halbert’s Legacy

There are those times in life when you have an amazing night to remember. Last night was one of those nights! I was honored to be a guest at the B3 Marketing Groups dinner meeting. The evening was filled with so much passionate marketing power. It brought back so many memories of the good old days, in the direct mail business, and the cool marketing pioneers that I was able to learn from and rub elbows with. I am truly blessed! Continue reading

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Filed under best newspaper headlines, Direct Mail, Direct Mail Marketing, Gary Halbert

You’ve Really Got Mail!

Isn’t it exciting when you receive a piece of hand addressed mail? If you can remember the last time you did, you probably threw all of the other mail aside and opened that piece first. Didn’t you? Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Response Marketing, Specialized P4 Process

Specialized Mailing Services, Inc. and Gary Halbert

Now newspaper tear sheets, along with the hand written sticky notes, hand addressing, smaller colored envelopes that require “special” folds and even multiple stamps to comprise the first class postage, are making their way into the recipients hand and promptly getting opened… no “circular files” here! Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Mail, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets