Tag Archives: hand addressing
15 minutes
The advice to set a timer, with a bell, for 15 minutes is genius. Those little bursts of manageable productivity help me accomplish tasks (personal/work) that may otherwise keep their place on the back burner. Continue reading
Filed under business, Direct Mail, Direct Mail Marketing, Time, work
Mailing Lists II
The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading
What is a J Letter?
Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading
Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers
Dismissing Direct Mail Proves to Be Costly Mistake
As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading
Hand Addressed Mail Making a Comeback!
Research shows that hand addressed direct mail marketing creates higher open rates, communicates a “personal touch” and stands out from other direct mail pieces resulting in a higher direct mail marketing return on investment. Continue reading
Greetings and Salutations
Developing new and innovative ways to communicate and expose potential clients in today’s cyber-age to your products and services through successful personalized direct mail marketing plan. Continue reading
US Postal Service Approved Specialized P4 Process
“Specialized Mailing Services” has been processing newspaper and magazine tear sheets with hand written personalized sticky notes for over 20 years. One day, a client called and asked if there was any way we could mail a tear sheet with a personalized note using a bulk stamp. Continue reading
You’ve Really Got Mail!
Isn’t it exciting when you receive a piece of hand addressed mail? If you can remember the last time you did, you probably threw all of the other mail aside and opened that piece first. Didn’t you? Continue reading
Writing a Newspaper Headline
In the direct mail marketing and advertising world it is understood that the headline you choose for your mail piece, advertisement or web page is the most crucial part in getting your message read. In fact, if you take a moment to think about your own behaviors you’ll notice that you probably read the headline and if it doesn’t intrigue you, you don’t read on. Do you? Continue reading
Specialized Mailing Services, Inc. and Gary Halbert
Now newspaper tear sheets, along with the hand written sticky notes, hand addressing, smaller colored envelopes that require “special” folds and even multiple stamps to comprise the first class postage, are making their way into the recipients hand and promptly getting opened… no “circular files” here! Continue reading
