Tag Archives: mail marketing

Top 20 Most Popular eBusiness Websites

Guess we’re going to have to expand our horizons and venture out beyond Mashable and StumbleUpon. Continue reading

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Filed under business, Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, web site

Postal vs Social

With so many statistics flying around the internet, in regards to direct mail vs email, we found an interesting article on the mail options businesses should consider…. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing

Mailing Lists II

The internet provides a wealth of information, to help us streamline our businesses and marketing strategies. With all of the expert tips and techniques that are available to help you simplify your marketing process and get your budget dollars to … Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, j letter, Mail, marketing, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter

What is a J Letter?

Specialized Mailing Services has been processing direct mail with hand written personalized sticky notes for over 20 years. Coined as the infamous “J letter”, this direct mail piece gets read! When we first ventured into the world of the J … Continue reading

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Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, j letter, Mail, newspaper tear sheets, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets, the j letter, writers

Dismissing Direct Mail Proves to Be Costly Mistake

As a direct mail marketing business, all we could do was allow our patience to kick in and wait for the light bulb to start glowing once again. Continue reading

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Filed under best newspaper headlines, Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, Mail, newspaper tear sheets, Postage Rates, Response Marketing, social media, Specialized P4 Process, Tear Sheets, writers

Stuffing the Envelope

If you’re old enough to have witnessed your old clothes coming back in style then you’re old enough to remember getting mail with little treasures stuffed inside. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, ghostwriters, Hand Addressing Direct Mail, Mail, Response Marketing, Specialized P4 Process, Tear Sheets, writers

Hand Addressed Mail Making a Comeback!

Research shows that hand addressed direct mail marketing creates higher open rates, communicates a “personal touch” and stands out from other direct mail pieces resulting in a higher direct mail marketing return on investment. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Direct Mail Marketing, Hand Addressing Direct Mail, Mail, Response Marketing

Greetings and Salutations

Developing new and innovative ways to communicate and expose potential clients in today’s cyber-age to your products and services through successful personalized direct mail marketing plan. Continue reading

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Filed under Cool Direct Mail Ideas, copywriters, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, newspaper tear sheets, Response Marketing, social media, Specialized P4 Process, Tear Sheets

US Postal Service Approved Specialized P4 Process

“Specialized Mailing Services” has been processing newspaper and magazine tear sheets with hand written personalized sticky notes for over 20 years. One day, a client called and asked if there was any way we could mail a tear sheet with a personalized note using a bulk stamp. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Postage Rates, Specialized P4 Process

Blending of Social Media and Direct Mail Drive Sales

Specialized Mailing Services, Inc. would welcome the opportunity to collaborate to create innovative and creative direct marketing campaigns blending direct mail and online marketing strategies together. Continue reading

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Filed under Cool Direct Mail Ideas, Direct Mail, Direct Mail Marketing, Hand Addressing Direct Mail, Mail, Postage Rates, Response Marketing, Specialized P4 Process, Tear Sheets